Tag: Seth Godin

Trust Ladders
Trust ladders are critical aids for anyone wanting to start and/or grow a business. However, in all my experience, only a minority of startups actively take advantage of trust ladders and go onto treat them with appropriate respect. What are these trust ladders and how might they help you… Read More

Making a meal out of dishonest business
The horsemeat scandal and making a meal out of dishonest business Supermarket 'thoroughbred' 'Tesco' was guilty of making a meal out of dishonest business during the horsemeat scandal. Matters lurched south in Jan 2013 when the company took out national ads apologising for its home-brand burger containing a reported 30% horsemeat. Then the public had to stomach the notion that consuming a 'Spaghetti Western' didn't necessarily involve watching horses on the telly. And when Tesco thought the PR couldn't worsen, well it did... Read More

Great Alternative Startup Websites
Great alternative startup websites entrepreneurs should use The post 'Top 10 entrepreneurial websites' highlights the most popular websites being recommended to start-ups. But looking more deeply at sites and social media sources not making top ten status, it was clear something lacking popularity still has game-changing value. Much like the globally renowned Edinburgh Festival, you must visit its 'Fringe event' to unmask the future entertainment diamonds. Here are some alternative startup websites that will be tomorrow's mainstream... Read More